PokerStars proves it’s Still #1 in US, draws highest traffic in New Jersey on First Day

Five years ago, before the ominous Black Friday of Online Poker rocked the US, PokerStars was the uncontested heavyweight champion for American players. Yesterday, the operator made its triumphant return to US soil with the official launch of PokerStarsNJ. Clearly, the brand’s popularity remains intact.

After a five-day beta testing phase in which only 500 players were permitted to login to PokerStarsNJ at any given time, the site went live with a full-scale launch on March 21. It didn’t take long for evidence to prove PokerStars’ half-decade hiatus did little to tarnish the online poker giant’s reputation among American online poker players as the site quickly drew the highest number of real money players in New Jersey.

The soft launch of PokerStarsNJ last Wednesday came with a few hiccups – the usual registration errors and technical delays – but all in all, it was a smooth-sailing success. That led to the site’s official launch as scheduled at 12:01 Monday morning, wherein all eligible players in New Jersey were permitted to register, deposit and hit the virtual felt.

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Before the clock struck noon, the operator’s live data stats were already showing about 400 active players at the tables. That number more than doubled when prime-time rolled around, exceeding 1,000 real-money players.

While New Jersey’s traditional network leaders, Party Borgata (PartyPoker and BorgataPoker) and WSOP/888 (WSOP-NJ and 888Poker), don’t provide live real-money player stats within the software, it’s safe to assume that PokerStars 4-figure gathering topped them both.

Data from the leading online poker traffic tracking website, PokerScout, isn’t reliable at this point, as it judges the size and popularity ranks of each network on a 7-day average. By next week, those results will be accurate. But it’s very interesting to note that, even without 7 days’ worth of traffic flow to compare, PokerStarsNJ has already surpassed Party Borgata in average cash game traffic, and isn’t that far behind the state’s leading online poker network, WSOP/888.

As of about 8:30am Tuesday morning, PokerScout’s rankings and 7-day player average for New Jersey’s three online poker networks looked like this:

PokerStarsNJ Celebrates Triumphant US Return

In observance of the return of America’s historically favorite online poker site, David Baazov, CEO and Chairman of PokerStars’ parent company, Amaya Gaming, issued a celebratory statement in a press release. “We could not be more proud to bring PokerStars to New Jersey,” he said. “Working with our partner, Resorts Casino Hotel, we look forward to providing the most exciting, innovative and secure gaming experience to New Jersey.”

Morris Bailey, owner of Resorts Casino Hotel, reciprocated the sentiments of his online poker partner. “This is a great day for online gaming, for state players and residents and for Atlantic City. Resorts has worked diligently to build a home for globally renowned brands in New Jersey and, with the addition of PokerStars, is proud to introduce yet another respected partner.”

The press release went on to assure New Jersey online poker fans that PokerStarsNJ will be delivering exclusive promotions, bonuses and live events to their players in New Jersey, where they will be provided opportunities to compete with the most respected poker pros in the world, including Team PokerStars Pros like Daniel Negreanu, Jason Mercier, Chris Moneyaker, Liv Beoree, Vanessa Selbst and more.